by Julie Comber | Mar 8, 2021 | Facebook Advertising, Marketing Strategy
iOS Update 2021 – Impact on Facebook Ads THe iOS update 2021 is possibly the most significant & challenging change for Facebook Advertisers since Facebook Ads began almost 2 decades ago. Facebook ads are complicated – there’s no doubt about it. I...
by Julie Comber | Jan 8, 2021 | CRM Marketing, Facebook Advertising, Marketing Strategy
Do you need a large following to make money from a tiny offer? No – you do not need a following to successfully sell tiny offers. But you do need to know what you are doing. Someone recently mentioned an article she had seen, suggesting that a large following is...
by Julie Comber | Jan 5, 2021 | CRM Marketing, Marketing Strategy
Effective Marketing Performance Indicators Which outcomes to measure – and how to set goals for them. The law of focus applies to all goals. That is, whatever you place your focus on – will grow, so placing your focus on revenue will effectively grow your...
by Julie Comber | Sep 7, 2020 | Facebook Advertising, Marketing Strategy, Pinterest Marketing
How to Track Competitor Advertising Strategy. And what to do with the information Understanding competitor strengths and weaknesses is really helpful in building a dynamic marketing strategy, especially in a crowded or competitive market. In fact, studying the...
by Julie Comber | Aug 21, 2020 | Facebook Advertising, Marketing Strategy, Pinterest Marketing
Which one of your ads is actually driving the sales? It’s actually not a straightforward question because campaigns can often be interdependent. However, understanding the flow of traffic from one event to another is definitely the key to optimising ads for...
by Julie Comber | May 27, 2020 | Marketing Strategy, Pinterest Marketing
Getting Started with Pinterest Advertising. Getting Started with Pinterest Advertising. Getting Started with Pinterest Ads The third largest search engine – and one of only two image driven mediums! If you are selling a product or service that is purchased...
