by Julie Comber | Mar 8, 2021 | Facebook Advertising, Marketing Strategy
iOS Update 2021 – Impact on Facebook Ads THe iOS update 2021 is possibly the most significant & challenging change for Facebook Advertisers since Facebook Ads began almost 2 decades ago. Facebook ads are complicated – there’s no doubt about it. I...
by Julie Comber | Jan 8, 2021 | CRM Marketing, Facebook Advertising, Marketing Strategy
Do you need a large following to make money from a tiny offer? No – you do not need a following to successfully sell tiny offers. But you do need to know what you are doing. Someone recently mentioned an article she had seen, suggesting that a large following is...
by Julie Comber | Jan 5, 2021 | CRM Marketing, Marketing Strategy
Effective Marketing Performance Indicators Which outcomes to measure – and how to set goals for them. The law of focus applies to all goals. That is, whatever you place your focus on – will grow, so placing your focus on revenue will effectively grow your...
by Julie Comber | Sep 7, 2020 | Facebook Advertising, Marketing Strategy, Pinterest Marketing
How to Track Competitor Advertising Strategy. And what to do with the information Understanding competitor strengths and weaknesses is really helpful in building a dynamic marketing strategy, especially in a crowded or competitive market. In fact, studying the...
by Julie Comber | Aug 21, 2020 | Facebook Advertising, Marketing Strategy, Pinterest Marketing
Which one of your ads is actually driving the sales? It’s actually not a straightforward question because campaigns can often be interdependent. However, understanding the flow of traffic from one event to another is definitely the key to optimising ads for...
by Julie Comber | May 27, 2020 | Marketing Strategy, Pinterest Marketing
Getting Started with Pinterest Advertising. Getting Started with Pinterest Advertising. Getting Started with Pinterest Ads The third largest search engine – and one of only two image driven mediums! If you are selling a product or service that is purchased...
by Julie Comber | May 8, 2020 | CRM Marketing, Marketing Strategy
Productivity Hacks During Periods of Business Interruption By Julie Comber – Digital Marketing & Brand Strategy Specialist Interruption levels are mega high and everything appears to be on semi-permanent ‘go-slow’. It’s an interesting...
by Julie Comber | May 1, 2020 | Facebook Advertising, Marketing Strategy
How to set up Instagram Stores Polls Ads (and when to use them) Instagram Stories Polls are Super engaging organic posts, but until now have not been available as ads. Instagram Stories are so popular as organic post content and were super successful as an ad option...
by Julie Comber | Apr 21, 2020 | CRM Marketing, Email Marketing, Facebook Advertising
Email and Conversion Strategies – another way to look at paid and unpaid mediums. Email and Conversion Strategies – another way to look at paid and unpaid mediums. Email is so undervalued as a medium. People DO open emails, and emails DO keep brands top of...
by Julie Comber | Apr 14, 2020 | Marketing Strategy
The role of info-products in increasing conversion. Conversion is GOLD. Increasing conversion and reconversion (repeat purchases) is often the difference between success and fail. So many brand owners and advertisers are obsessed with traffic – “we need...
