by Julie Comber | Apr 9, 2020 | Marketing Strategy
Tiny Offers Are Big Business Learn More About SLO Funnels The concept of what was given the name ‘Tiny Offer’ is not at all new. Formerly and globally known as the Low Entry Offer – one of a number of Self Liquidating Funnel front end offers, Tiny...
by Julie Comber | Apr 7, 2020 | Facebook Advertising, Marketing Strategy
Selecting the right type of campaign objective is key to success with Facebook Ads. At the topmost level, the selection criteria require advertisers to choose between Awareness, Interaction & Conversion (being the following of a specific path and a specific...
by Julie Comber | Dec 12, 2017 | CRM Marketing, Email Marketing, Marketing Strategy
Inbound Marketing & welcoming people to your world is crucial to the building of a strong relationship with your future customers – and it’s easy. You’ve created your landing page, added in your lead magnet (reason to opt-in), connected the...
by Julie Comber | Dec 11, 2017 | Facebook Advertising, Marketing Strategy
Beyond the Facebook™ Pixel Installation – Facebook™ Custom Audiences (and how to use them) So – you’ve installed your Facebook Tracking Pixel on your website. What next? Facebook Custom Audiences cover quite a range of possibilities (detailed in this blog but...
by Julie Comber | Nov 2, 2017 | Facebook Advertising, Marketing Strategy
Copywriting for Cold and Warm Traffic Copywriting is absolutely essential for success in digital sales funnels. Every single word counts. The thing is though, that content focus must be changed out at each stage of the customer’s journey with you. People just...
by Julie Comber | Oct 13, 2017 | Facebook Advertising
Nothing sits still for long in the crazy-dynamic world of Facebook™ Advertising. A new, user-friendly, time-saving option has arrived in the Facebook™ Ads Manager recently – the Facebook™ “Creative Optimiser” The ever-evolving world of Facebook™...
by Julie Comber | Sep 25, 2017 | Email Marketing, Facebook Advertising, Marketing Strategy
Getting Your Target Audience Engaged It’s about the audience – it’s not about you, your product or your service. How to engage your audience in what you’re doing and what you offer. This is straightforward if you focus on the audience. The old...
by Julie Comber | Sep 25, 2017 | CRM Marketing, Facebook Advertising, Marketing Strategy
The First Step In Marketing Success – Identify Your Perfect Audience You can not be of value to your audience until you know who they are and what challenges they face. Identifying and understanding the micro audience that you are targeting is a critical first...
by Julie Comber | Jul 31, 2017 | Facebook Advertising, Marketing Strategy
Boosting a post is easy and convenient. Will it get the same result as taking the time to use the Facebook™ Ad Manager. It really comes down to understanding what happens when you choose the Boost Post option The Truth About The Difference Between ‘Boost...
by Julie Comber | Jun 29, 2017 | Facebook Advertising
Using the Facebook™ Pixel is less well understood than it should be. Marketing has always been about understanding customers & being relevant to their needs. Social Marketing delivers incredible inroads to being increasingly relevant, in a vastly different way to...
