Copywriting Successful Digital Ads

Copywriting for Cold and Warm Traffic Copywriting is absolutely essential for success in digital sales funnels. Every single word counts. The thing is though, that content focus must be changed out at each stage of the customer’s journey with you. People just...

Getting Your Target Engaged

Getting Your Target Audience Engaged It’s about the audience – it’s not about you, your product or your service. How to engage your audience in what you’re doing and what you offer. This is straightforward if you focus on the audience. The old...

Know Who Your Customers Are

The First Step In Marketing Success – Identify Your Perfect Audience You can not be of value to your audience until you know who they are and what challenges they face. Identifying and understanding the micro audience that you are targeting is a critical first...

The Facebook Pixel & Why You Need It.

Using the Facebook™ Pixel is less well understood than it should be. Marketing has always been about understanding customers & being relevant to their needs. Social Marketing delivers incredible inroads to being increasingly relevant, in a vastly different way to...

Top Marketing Tips for Small Businesses

I grew up with big agency marketing. Corporate marketing jobs are busy. Small business marketing is also busy but in such a different way. I prefer small business marketing because it’s real – and it’s fast. Corporate marketing and small business marketing should, in...