Once you understand how to dots connect and how your Merchant Feed operates, you'll start to see your Google Shopping Ads in a totally different light.

During these three sessions, we will cover the following:

• How Google Shopping Ads work
• The relevance of website content
• Using rules and supplementary feeds to help your campaign
• Your strategy makes a huge difference

We will, of course, look at your account and assess how it is doing, and at your landing pages and post-purchase process.

Honestly - all too often, the ads are doing well, but the sales funnel is not set up optimally! (Coaching on this is not included but is included in memberships).

This will work for:

• E-Commerce Businesses

Please give me a call on +64 022 353 9576 if you want to discuss further!

The post Winning at Google Shopping appeared first on Essential Media.

60 minute one on one Zoom call.

2021 was a game changer for Facebook Advertisers.

The Facebook Ad Campaign Structure is built on masses of information - pinpointing significant information about your prospects and customers both online & offline, patterns, behaviours, and lifestyle.

Prospects can be divided into micro-groups within your sales funnel and sent to different levels of messaging at each stage... literally pulling them through your funnel step by step.

Until 2021.

Apple's App Tracking Transparency on iOS 14+ means your audience will have the prompted opportunity to opt out of tracking beyond the first engagement.

Data sets will be impacted - all devices will be working with reduced & less accurate data as a result, but Apple users on newer operating systems will potentially not be able to be tracked at all - including exclusion audiences.

Other changes introduced by Facebook, as a result, will impact reporting, and certain actions will be required.

There are things advertisers can do to bridge the information gap until the new normal is established - and there are certain actions that are required.

If you are struggling with this, this is a good way to go - I'll guide you through what happened, how you should manage it, and help with the actions that you need to take.

You will be invited to book a time in my schedule after making the purchase, or call me on +64 0223539576

The post Understanding iOS Changes to Tracking appeared first on Essential Media.

One session is never enough. Facebook Ads is really complicated - but not that difficult once you unravel the complications and come to understand how the algorithm works.

Facebook Ads are set up to optimise whatever is working best in your accounts - it's a good system if you use it correctly.

I've been coaching in Facebook ads since 2015 - and been using them since 2007. It's easy when you know how (and when you know that there is no one way or magic bullet!)

During these three sessions, we will cover the following:

• How the structure of the ads manager works
• Which campaign types to use.
• How to test each level of your campaign
• How to scale your winners.

We will, of course, look at your account and assess how it is doing, and at your landing pages and post-purchase process.

Honestly - all too often, the ads are doing well, but the sales funnel is not set up optimally! (Coaching on this is not included but is included in memberships).

This will work for:

• Service providers
• Local businesses
• E-Commerce Businesses

Please give me a buzz on 022 353 9576 if you want to discuss further!

The post Winning at Facebook Ads appeared first on Essential Media.