Getting Your Goal Established is the First Step to Success!

By Boosting a Post you are selecting by default to increase engagement for your post across all placement types. If this is what you wanted to do – great.

How about considering that people engage most with brands that they know – and that post engagement is highest on mobiles. If you wanted people who click on links and you thought that boosting a post with a link in it would achieve link clicks – or even conversions for opt-ins or purchases – sorry, you got that wrong!

Download the PDF on the right and get your head around the steps of your campaign that matter.


Step One – let people get to know you.

Step Two – let people like and trust you.

Step Three – ask them to purchase something from you.

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