Facebook Four Hour Intensive – Course Agenda

What You Bring To Market

  • Your value proposition
  • The value ladder
  • Estbalishing your point of difference

Your Perfect Customer

  • Profiling your audience
  • The customer’s journey
  • Keywords & relevance

Facebook Ad Manager Structure

  • Finding your way around the Facebook Ad Manager
  • Audience insights
  • Creative Hub
  • Audiences
  • Images

Let’s Get Started

  • Campaign objective considerations
  • Placement options
  • Audience creation
  • Budget
  • Scheduling

Creative Development

  • Using the grid tool
  • Thumb stopping creative
  • Copy placement
  • UTM codes

Measurements For Success

  • Key metrics and how to find them
  • Adjustments to make

Landing Pages

  • Why use a landing page
  • What should be on a landing page
  • Optimising conversions

To book your place at the next Face to Face course, plus email julie@essentialmedia.co.nz – or call 022 353 9576.