DIGITAL MARKETING STRATEGY FOR LOCAL BUSINESS
Local Business is defined as a business who requires people to come to them for services.
Such as local gyms, pilates and yoga studios, dentists, chiropractors and beauty salons.
The process – believe it or not – is exactly the same for all of these business types. Just the actual offers are different. The way in which you bring people to your local premises then go about the conversion from first time or the trial visit to a raving fan is the same for every type of local business, and it’s about the type of value you offer to your clientele.
By value, we are not referencing your price. Price rarely comes into the equation for long-term loyal customers. They come to you because they love what you offer them – and this goes well beyond your actual service.
Developing a Sales Funnel for Local Business.
Step One – Identify Your Core and Ideal Customer
Step Two – Identify What Problem You are Solving For this Customer
Step Three – Consider offers that might bring this customer to your door.
Step Four – Consider How your might optimise the opportunity
Step Five – Consider how you can package what you offer to retain that customer.