by Julie Comber | Dec 11, 2017 | Facebook Advertising, Marketing Strategy
Beyond the Facebook™ Pixel Installation – Facebook™ Custom Audiences (and how to use them) So – you’ve installed your Facebook Tracking Pixel on your website. What next? Facebook Custom Audiences cover quite a range of possibilities (detailed in this blog but...
by Julie Comber | Nov 2, 2017 | Facebook Advertising, Marketing Strategy
Copywriting for Cold and Warm Traffic Copywriting is absolutely essential for success in digital sales funnels. Every single word counts. The thing is though, that content focus must be changed out at each stage of the customer’s journey with you. People just...
by Julie Comber | Sep 25, 2017 | Email Marketing, Facebook Advertising, Marketing Strategy
Getting Your Target Audience Engaged It’s about the audience – it’s not about you, your product or your service. How to engage your audience in what you’re doing and what you offer. This is straightforward if you focus on the audience. The old...
by Julie Comber | Sep 25, 2017 | CRM Marketing, Facebook Advertising, Marketing Strategy
The First Step In Marketing Success – Identify Your Perfect Audience You can not be of value to your audience until you know who they are and what challenges they face. Identifying and understanding the micro audience that you are targeting is a critical first...
by Julie Comber | Jul 31, 2017 | Facebook Advertising, Marketing Strategy
Boosting a post is easy and convenient. Will it get the same result as taking the time to use the Facebook™ Ad Manager. It really comes down to understanding what happens when you choose the Boost Post option The Truth About The Difference Between ‘Boost...
by Julie Comber | Jun 21, 2017 | Marketing Strategy
I grew up with big agency marketing. Corporate marketing jobs are busy. Small business marketing is also busy but in such a different way. I prefer small business marketing because it’s real – and it’s fast. Corporate marketing and small business marketing should, in...
