by Julie Comber | Apr 7, 2020 | Facebook Advertising, Marketing Strategy
Selecting the right type of campaign objective is key to success with Facebook Ads. At the topmost level, the selection criteria require advertisers to choose between Awareness, Interaction & Conversion (being the following of a specific path and a specific...
by Julie Comber | Dec 11, 2017 | Facebook Advertising, Marketing Strategy
Beyond the Facebook™ Pixel Installation – Facebook™ Custom Audiences (and how to use them) So – you’ve installed your Facebook Tracking Pixel on your website. What next? Facebook Custom Audiences cover quite a range of possibilities (detailed in this blog but...
by Julie Comber | Nov 2, 2017 | Facebook Advertising, Marketing Strategy
Copywriting for Cold and Warm Traffic Copywriting is absolutely essential for success in digital sales funnels. Every single word counts. The thing is though, that content focus must be changed out at each stage of the customer’s journey with you. People just...
by Julie Comber | Oct 13, 2017 | Facebook Advertising
Nothing sits still for long in the crazy-dynamic world of Facebook™ Advertising. A new, user-friendly, time-saving option has arrived in the Facebook™ Ads Manager recently – the Facebook™ “Creative Optimiser” The ever-evolving world of Facebook™...
by Julie Comber | Sep 25, 2017 | Email Marketing, Facebook Advertising, Marketing Strategy
Getting Your Target Audience Engaged It’s about the audience – it’s not about you, your product or your service. How to engage your audience in what you’re doing and what you offer. This is straightforward if you focus on the audience. The old...
by Julie Comber | Sep 25, 2017 | CRM Marketing, Facebook Advertising, Marketing Strategy
The First Step In Marketing Success – Identify Your Perfect Audience You can not be of value to your audience until you know who they are and what challenges they face. Identifying and understanding the micro audience that you are targeting is a critical first...
