What do you need help with in your Marketing to take your business to the next level?

Essential Media NZ offers effective, affordable and sensible marketing strategy solutions for small business owners. Our modular pricing allows you to select which sections you would like us to manage, and stay on track with strategic development in bite sized pieces – no overwhelm, and no huge invoices. This is the perfect way for small businesses to externalise marketing functions but stay on track with cost management.

In addition to campaign or sales funnel creation, we offer online webinar based classes or one to one tuition online for those who prefer to upskill rather than outsource.

Our area of special interest is in strategic Facebook campaign development, but we also offer a full scope of Marketing Services from strategic to tactical, including website development, digital content strategy, social content and strategy, Google Adwords, website analytics.

We are experienced with Branding projects, media strategy (in both traditional and electronic mediums) and commonly work on marketing ‘action plans’ to keep everything on track.

We can outsource and oversee creative concept and graphic design work and will work alongside you as your extended marketing team in whatever small or large capacity you would like, as you require.

Our job is to make your marketing easier and more effective

In working with us you won’t get long complicated hard to follow explanations, just straightforward cost-effective marketing solutions that work. Our job is to make your marketing easy for you.

As Albert Einstein famously said, the test of whether you really understand something is in whether or not you can explain it in everyday language. We can.

To get to know us and decide if we are a good fit for your business, either contact us for a free 30 minute Discovery Chat or join one or more of our Facebook Groups – shown to the right. These are informative,  informal communities where you can ask for help and stay up to date with social media developments & current marketing trends.

Facebook & Social Marketing

Our area of special interest is in building comprehensive Facebook campaigns – rolling from campaign objective through to landing pages. Facebook is an incredible marketing tool. There are so many opportunities that even experienced business owners don’t even know about.

Social Media Marketing is the way forward for small businesses to run rings around corporates. Tiny budgets and smart, nimble strategies to connect with your audience.

Website Design and Content Management

We have constructed many of our own sites from scratch and rebuilt existing sites. The secret is in the website content strategy, which is a key part of your marketing strategy. We can make website construction and development easy for you – including keyword research, content creation and development.

Small businesses really do need a website to be found – it’s a mandatory requirement, but it does not have to be difficult or expensive to be effective.

The Sweet Spot in Digital Marketing – Getting the Mix Right.

We have been involved with Marketing for over 20 years, and with Digital Marketing for ten or so years. We have competed and excelled in complex, competitive industries. The secret to the success is in cleverly braiding together a combination of mediums including (but not limited to) website, optimised landing pages, social media marketing and custom remarketing, SEO, content creation & Google Advertising, customer retention programmes and database management. Knowing at which stage in the pipeline to employ which marketing tool is the value that you gain from involving a marketing specialist.

The best campaign will fail if the landing page is not optimised. The best landing page in the world will fail if the ad creative doesn’t ‘stop the thumbs scrolling’. All elements will fail if the strategy is not sound. Our job is to build a consumer-focused multi-layer campaign that will connect your target with your business.