Facebook Four Hour Intensive – Course Agenda
What You Bring To Market
- Your value proposition
- The value ladder
- Estbalishing your point of difference
Your Perfect Customer
- Profiling your audience
- The customer’s journey
- Keywords & relevance
Facebook Ad Manager Structure
- Finding your way around the Facebook Ad Manager
- Audience insights
- Creative Hub
- Audiences
- Images
Let’s Get Started
- Campaign objective considerations
- Placement options
- Audience creation
- Budget
- Scheduling
Creative Development
- Using the grid tool
- Thumb stopping creative
- Copy placement
- UTM codes
Measurements For Success
- Key metrics and how to find them
- Adjustments to make
Landing Pages
- Why use a landing page
- What should be on a landing page
- Optimising conversions