DIGITAL MARKETING STRATEGY FOR SERVICE PROVIDERS
Service Provider is defined as professional services, usually business to business, but can also be business to consumer.
Service providers can be accountants, bookkeepers, lawyers – professional expertise is required and face to face visitation is not.
The process for service providers to build sales funnels to bring leads to their business – believe it or not – is exactly the same for all of these business types. Just the actual offers are different. The way in which you bring people to your local premises then go about the conversion from first time or the trial visit to a raving fan is the same for every type of local business, and it’s about the type of value you offer to your clientele.
By value, we are not referencing your price. Sharing expertise to confirm your knowledge and credibility is key in this zone more than any other.
Developing a Sales Funnel for Service Providers
Step One – Identify Your Core and Ideal Customer
Step Two – Identify What Problem You are Solving For this Customer
Step Three – Consider offers that might bring this customer to your door.
Step Four – Consider How you might optimise the opportunity
Step Five – Consider how you can package what you offer to retain that customer.
How Essential Media Can Help You
We can help you identify your ideal customer
We can help you create excellent offers to deliver customers to your door (or at least to your website and mailing list).
We can help you establish ads and design communications that will develop your presence in their world, & create web pages to deliver leads to you as qualified leads.
We can help you create scripts for conversion to turn leads into repeat customers.
Then we can help you create content and programmes that will retain them (and encourage them to recommend you to friends)
How much will this cost? Less than you would expect!
Please contact for full information
Coaching
If you feel you would prefer to create marketing assets yourself, we are happy to coach you along the steps, which will be less expensive for you, but definitely more time-consuming!
We do regular coaching – and often pick up some of the required steps, leaving you to do parts also if you have design skills (or a favourite web designer who can deliver to our brief).
Please contact for full information