E-Commerce is easy once you understand the fundamentals and get the basics right.

To win in the E-Commerce world, you really need to consider your range from the consumer’s point of view – understand where your target audience looks for information – what influences may be at play and what the consumer’s real need is. Understanding how people shop really helps too, but the true secret to success in the E-Commerce world is Omnipresence – adding value without overtly asking for a sale.

Having an E-Commerce store is not a straightforward ‘see, click, buy’ formula. There are lots of loads of levels of consumer involvement – and lots of potential areas to add value!

The one thing we advise to avoid in E-Commerce is thinking small.

Developing a Sales Funnel for E-Commerce

Step One – Identify Your Core and Ideal Customer

Step Two – Identify What Problem You are Solving For this Customer

Step Three – Consider offers that might bring this customer to your site.

Step Four – Consider how you might have them register with your mailing list

Step Five – Consider the sequence of events post-purchase and what opportunities you have to truly add value, in considering that retailing is about surprise and delight – think about how to develop some Retail-tainment.

How Essential Media Can Help You

We can help you identify your ideal customer

We can help you create excellent offers to deliver customers to your website with the intention in mind of allowing you their email address

We can help you establish ads and design communications that will develop your presence in their world, & create web pages to deliver leads to you as qualified leads.

We can help you create upsells to increase your sales.

Then we can help you create content and programmes that will retain your customers (and encourage them to recommend you to friends)

How much will this cost? Less than you would expect!

Please contact for full information


If you feel you would prefer to create marketing assets yourself, we are happy to coach you along the steps, which will be less expensive for you, but definitely more time-consuming!

We do regular coaching – and often pick up some of the required steps, leaving you to do parts also if you have design skills (or a favourite web designer who can deliver to our brief).

Please contact for full information