DIGITAL MARKETING STRATEGY FOR E-COMMERCE
E-Commerce is easy once you understand the fundamentals and get the basics right.
To win in the E-Commerce world, you really need to consider your range from the consumer’s point of view – understand where your target audience looks for information – what influences may be at play and what the consumer’s real need is. Understanding how people shop really helps too, but the true secret to success in the E-Commerce world is Omnipresence – adding value without overtly asking for a sale.
Having an E-Commerce store is not a straightforward ‘see, click, buy’ formula. There are lots of loads of levels of consumer involvement – and lots of potential areas to add value!
The one thing we advise to avoid in E-Commerce is thinking small.
The E-Comm Sales Funnel
Step One Awareness
Step Two Initial Action
Step Three Conversion
Step Four Repeat Conversion